For retail
The fixture that pays for its own square footage.
In a store, a display is not judged on what it costs. It is judged on what it earns per square foot of the floor it stands on — and that is a calculation most fixtures lose.
- ~484pieces per sq ft
- 4finishes, one product
- 1.24sq ft of counter
- $248each at three units
Your counter is the most expensive real estate you own.
Divide your annual rent by your square footage and you get a number most retailers have never applied to a fixture. In US specialty retail it commonly lands between $30 and $90 per square foot per year. A display occupying two square feet is quietly costing you $60 to $180 a year, every year, regardless of what it holds.
Which makes capacity per square foot the number that actually matters. A 3-tier stand holds about 90 pieces on 1.2 square feet — roughly 75 pieces per square foot. This holds about 600 on 1.24, which is about 484 per square foot. Same rent. Six times the range on show.
Range is what converts in an impulse category. A shopper who finds four bracelets they like buys one. A shopper who finds one buys nothing, because there was no choice to make.
Why this one
What makes it the right fixture here
Four finishes, one SKU conversation
Light wood, dark wood with etched scrollwork side panels, matte white and matte black. Multi-location groups use different finishes per store without stocking a different product.
It looks like furniture, not fixturing
Solid pine with turned bar ends and scalloped side panels. It reads as part of the store rather than as something wheeled in from a supply catalog — which matters when it sits in your window.
Restocking is a two-minute job
Bars lift out, so a staff member refills a bar at the counter instead of reaching over a loaded display. Fixture restocking time is a real annual labor cost and this removes most of it.
Parts are replaceable
A damaged bar is a part, not a dead fixture. We ship replacements rather than making you buy the whole unit again.
It turns browsing into self-serve
Bracelets are the one fine-jewelry-adjacent category shoppers are happy to handle themselves. A dense, well-organized stand converts without staff time, which is exactly where the margin is.
Ordering more than one
At quantity, we build around you.
Retail pricing runs $299 for one, $278 each for two and $248 each for three — so a third unit adds only $188 to a two-unit order — and four or more opens a trade account with volume bands, consolidated freight and net terms after the first order. Multi-location groups can ship direct to each store on staggered dates against a single invoice. Past about fifty units we will change the product itself — level count, height, drawer or no drawer, your artwork etched into the side panels — because at that quantity a dedicated run makes sense for both of us.
Published pricing
One display
$299 each
List price
$299 total
Free US shipping, no account needed.
Two displays
$278 each
Save $42
$556 total
The most common order — most people take two finishes.
Three displays
$248 each
Save $153
$744 total
Best value by a distance — the third display effectively costs $188.
4 or more
Trade pricing
By quote
Opens a trade account with volume pricing, consolidated freight and net terms after the first order.
See wholesale →
Prices are per display and include free shipping anywhere in the continental United States. Quantity pricing applies to a single order.
Questions from jewelry stores & boutiques
- What is the best bracelet display for a jewelry store counter?
- One judged on capacity per square foot rather than purchase price, because counter area carries a real annual rent cost. A fixture holding about 600 pieces on 1.24 square feet shows roughly six times the range of a 3-tier stand occupying the same footprint.
- Do you offer wholesale pricing to retailers?
- Yes. Four or more units opens a trade account with volume pricing, consolidated freight and net terms available after the first order. Published retail pricing already discounts two and three units.
- Can we get the display branded or customized?
- Past about fifty units, yes — level count, overall height, drawer configuration, finish and etched side-panel artwork can all change. Below that we make the four standard finishes.
- How much retail space does a bracelet category need?
- Roughly one to two square feet of surface is enough if the fixture builds upward. What decides whether the category works is the range on show, not the area it occupies.
- Can you ship to multiple store locations?
- Yes, on a trade account. We ship direct to each location, on staggered dates if you are rolling out gradually, billed as one invoice.
Other people who use it
Craft Fair & Festival Vendors
Hundreds of pieces on a booth table that never had room for them.
Gift, Resort & Souvenir Shops
High-turnover impulse stock, restocked without closing the aisle.
Bead, Gem & Rock Shops
Deep, variant-heavy inventory that has to be comparable at a glance.
Surf, Skate & Coastal Retail
Accessory walls that hold a season without looking picked over.
Home & Personal Collections
A few hundred bracelets, visible and untangled, in a square foot.
10 tiers. 600 bracelets. 1.24 sq ft.
$299 with free US shipping, in four finishes — and less per unit the more you take.